About Kara
Some of my clients you've never heard of. Others you keep in your pantry. The common thread: leaders who are hyper-focused on customer value and honest about what's not working.
Some of my clients you've never heard of. Others you keep in your pantry. The common thread: leaders who are hyper-focused on customer value and honest about what's not working.
Some of my clients you've never heard of. Others you keep in your pantry. The common thread: leaders who are hyper-focused on customer value and honest about what's not working.
I've spent 15 years helping people make high stakes brand decisions.
If a brand decision is expensive, political, or hard to reverse-that's my game.
When pressure hits–leadership transition, M&A, repositioning, growth–the next decision can break a brand or catapult it into the next chapter. Where most will race to the middle, category-dominating brands look at brand weaknesses and focus on what matters.
I started Backroom in 2014 because I kept watching smart leaders make expensive brand decisions based on gut feel, a competitor's playbook, or whatever their last agency told them. I envisioned a better way to diagnose what's actually wrong before you commit to fixing it. So I built The Brand Pressure Index™, a 10-dimension diagnostic that scores where your brand is strong and where it will break under pressure.
I’ve worked on household brands (Hellmann's, StubHub, Pepsi, the U.S. Department of State) and many you’ve never heard of. The common thread was always the same: leaders who care more about getting it right than chasing trends.
Take the free Brand Stress Test.
If you're navigating a moment where the brand can't afford to break, I want to help.
I've spent 15 years helping people make high stakes brand decisions.
If a brand decision is expensive, political, or hard to reverse-that's my game.
When pressure hits–leadership transition, M&A, repositioning, growth–the next decision can break a brand or catapult it into the next chapter. Where most will race to the middle, category-dominating brands look at brand weaknesses and focus on what matters.
I started Backroom in 2014 because I kept watching smart leaders make expensive brand decisions based on gut feel, a competitor's playbook, or whatever their last agency told them. I envisioned a better way to diagnose what's actually wrong before you commit to fixing it. So I built The Brand Pressure Index™, a 10-dimension diagnostic that scores where your brand is strong and where it will break under pressure.
I’ve worked on household brands (Hellmann's, StubHub, Pepsi, the U.S. Department of State) and many you’ve never heard of. The common thread was always the same: leaders who care more about getting it right than chasing trends.
Take the free Brand Stress Test.
If you're navigating a moment where the brand can't afford to break, I want to help.
I've spent 15 years helping people make high stakes brand decisions.
If a brand decision is expensive, political, or hard to reverse-that's my game.
When pressure hits–leadership transition, M&A, repositioning, growth–the next decision can break a brand or catapult it into the next chapter. Where most will race to the middle, category-dominating brands look at brand weaknesses and focus on what matters.
I started Backroom in 2014 because I kept watching smart leaders make expensive brand decisions based on gut feel, a competitor's playbook, or whatever their last agency told them. I envisioned a better way to diagnose what's actually wrong before you commit to fixing it. So I built The Brand Pressure Index™, a 10-dimension diagnostic that scores where your brand is strong and where it will break under pressure.
I’ve worked on household brands (Hellmann's, StubHub, Pepsi, the U.S. Department of State) and many you’ve never heard of. The common thread was always the same: leaders who care more about getting it right than chasing trends.
Take the free Brand Stress Test.
If you're navigating a moment where the brand can't afford to break, I want to help.