Media Kit

"If a brand decision is expensive, political, or hard to reverse, that's my game."

Quick Facts


  • CEO & Founder of Backroom (est. 2014), a brand strategy and activation agency

  • 15+ years helping founders navigate launches, M&A, repositioning, and scale

  • 57K+ organic LinkedIn following

  • Clients: Hellmann's, StubHub, Pepsi, U.S. Department of State, plus early-stage startups

  • Known for execution-first brand strategy that holds up under real business pressure

"If a brand decision is expensive, political, or hard to reverse, that's my game."

Quick Facts


  • CEO & Founder of Backroom (est. 2014), a brand strategy and activation agency

  • 15+ years helping founders navigate launches, M&A, repositioning, and scale

  • 57K+ organic LinkedIn following

  • Clients: Hellmann's, StubHub, Pepsi, U.S. Department of State, plus early-stage startups

  • Known for execution-first brand strategy that holds up under real business pressure

"If a brand decision is expensive, political, or hard to reverse, that's my game."

Quick Facts


  • CEO & Founder of Backroom (est. 2014), a brand strategy and activation agency

  • 15+ years helping founders navigate launches, M&A, repositioning, and scale

  • 57K+ organic LinkedIn following

  • Clients: Hellmann's, StubHub, Pepsi, U.S. Department of State, plus early-stage startups

  • Known for execution-first brand strategy that holds up under real business pressure

Bios

One-Line Bio

Short Bio (75 Words)

Long Bio (150 words)

Sample Intro for Hosts

Sample Speaking Topics


  • Brand strategy as decision-making under pressure

  • Why most brand problems are alignment failures

  • Making leadership decisive: fewer rewrites, clearer owners, faster choices

  • Building strategy that holds under pressure: M&A, launches, fundraising, reorgs

  • Reducing sales friction when your team can't explain the company consistently

  • Bridging brand and performance (not theory)

  • Calling out vague advice and corporate BS that sounds good but falls apart

  • How to get strategy out of theory and into use

Headshots


Available for download here.

Inquiries


For Press, Podcasts & Speaking:

hello@kararedman.com


Website: kararedman.com

LinkedIn: linkedin.com/in/kararedman

Newsletter: Brands Under Pressure (The Saturday Paper)


Agency: backroom.io