Media Kit

"If a brand decision is expensive, political, or hard to reverse, that's my game."

Quick Facts


  • CEO & Founder of Backroom (est. 2014), a brand strategy and activation agency

  • 15+ years helping founders navigate launches, M&A, repositioning, and scale

  • 57K+ organic LinkedIn following

  • Clients: Hellmann's, StubHub, Pepsi, U.S. Department of State, plus early-stage startups

  • Known for execution-first brand strategy that holds up under real business pressure

"If a brand decision is expensive, political, or hard to reverse, that's my game."

Quick Facts


  • CEO & Founder of Backroom (est. 2014), a brand strategy and activation agency

  • 15+ years helping founders navigate launches, M&A, repositioning, and scale

  • 57K+ organic LinkedIn following

  • Clients: Hellmann's, StubHub, Pepsi, U.S. Department of State, plus early-stage startups

  • Known for execution-first brand strategy that holds up under real business pressure

"If a brand decision is expensive, political, or hard to reverse, that's my game."

Quick Facts


  • CEO & Founder of Backroom (est. 2014), a brand strategy and activation agency

  • 15+ years helping founders navigate launches, M&A, repositioning, and scale

  • 57K+ organic LinkedIn following

  • Clients: Hellmann's, StubHub, Pepsi, U.S. Department of State, plus early-stage startups

  • Known for execution-first brand strategy that holds up under real business pressure

Bios

One-Line Bio

One-Line Bio

One-Line Bio

Short Bio (75 Words)

Short Bio (75 Words)

Short Bio (75 Words)

Long Bio (150 words)

Long Bio (150 words)

Long Bio (150 words)

Sample Intro for Hosts

Sample Intro for Hosts

Sample Intro for Hosts

Sample Speaking Topics


  • Brand strategy as decision-making under pressure

  • Why most brand problems are alignment failures

  • Making leadership decisive: fewer rewrites, clearer owners, faster choices

  • Building strategy that holds under pressure: M&A, launches, fundraising, reorgs

  • Reducing sales friction when your team can't explain the company consistently

  • Bridging brand and performance (not theory)

  • Calling out vague advice and corporate BS that sounds good but falls apart

  • How to get strategy out of theory and into use

Headshots


Available for download here.

Inquiries


For Press, Podcasts & Speaking:

hello@kararedman.com


Website: kararedman.com

LinkedIn: linkedin.com/in/kararedman

Newsletter: Brands Under Pressure (The Saturday Paper)


Agency: backroom.io